By working directly with the Business Development Manager, we highlighted their expertise for healthcare and workplace safety in the manufacturing segment. We studied the differentials of each sub-brand they offered and found that there were quite a bit of unique offerings that deserved to be displayed boldly. We also re-branded their workplace safety program while creating a cohesive presentation of all brands across the board.
Equipping the Best
SGB-NIA specializes in commercial property and casualty, healthcare benefits and safety programs for mid-sized companies. They have multiple products and services all geared toward protecting manufacturing companies and their employees. Their full-service responsive care and customer deliverables create solid relationships that gained them award-winning recognition as a leader for insuring and protecting the manufacturing industry in Southern California.
Completing the Toolbox
Each of their brands had un-refined looks, like they could belong to totally different companies. SGB-NIA wanted to create a defined look for their main brand while separating the individual segment focused product lines, keeping the same high-quality messaging they worked so hard to build. The main umbrella brand, SGB-NIA needed positioning and sales materials for the sales team. Also, they needed to re-brand materials that had previously been created for them. We were up to that challenge and are excited to share the results.
Print, mail and email campaigns were created that supported the messaging that had been develop. Add+In Marketing developed a complete arsenal of sales materials, presentations and a tradeshow booth as well as a video for CSMT, a health insurance program made for manufacturers.