Service Built on Tradition
Through ongoing meetings with the sales team, we initiated and managed segment strategies, product and promotional support. Leading the new outline for the division, we created complete customer communication programs including monthly newsletters, e-campaigns, print campaigns, customer retention surveys, website training, telemarketing efforts and trade shows.
Holding Their Grounds
Custom Coffee Plan.com, the office coffee division of Farmer Brothers Foodservice had been holding their grounds in a very competitive field. The sales team is a jewel and they truly value customer service teamed with the best in office coffee products. They had built a portfolio of beverages, snacks and coffee and tea equipment to keep their customers employees smiling and more productive throughout the day.
Branded to Last
While serving the most distinct businesses throughout major cities, their website and marketing materials were outdated and were not keeping up with the fast-paced environments that needed their service. We stepped up to the plate and worked directly with the General Manager and sales team to fulfill all of their needs to keep them on the road to growth and service that would eventually expand and merge with the Farmer Brothers family of exceptional divisional brands.
The new online ordering program, mail order program and website increased overall sales by 30%.
