Creating Relatable Marketing Content

Creating Relatable Marketing Content
April 30, 2015 Joy Whittemore

While industry specific knowledge is a treasure trove of expertise, it is important to communicate and market only key features and benefits in small tangible samplings that customers can immediately identify themselves with.  Our goal at Add+In Marketing in Ventura County is to work with you to drill down your business offerings to a few memorable key points for each marketing communications campaign.

Here are a few examples of how marketing materials can effectively identify with the ‘top line’ messaging while showing unique brand differentials.

  • Tangible Text:  Present easy to understand facts and statistics that targeted customer bases can relate to.  Time is valuable, so bullet point your text and utilize it in the design in a format that is easy to digest quickly.
  • Powerful Imagery: Use photos that represent who you service and charts that represent financial ROI impact.  Videos and animated Powerpoint presentations are becoming a hot commodity as consumers can save valuable time watching a 3 minute presentation versus reading a 300 page document.
  • Call to Action:  Always present an offering that will immediately assist your target audience if they act now and call today.  There are many companies competing for business and a compelling introductory offer may be what it takes to get your foot in the door.Working these core values into every marketing campaign will enable the consumer and target audience to gain an instant understanding of what you do and how you do it best.  With only a few seconds of opportunity to gain the attention of consumers, take the time to drill down messaging to a few main points and imagery.  Remember, patience and diligence is needed to adequately evolve brand messaging. Trying multiple alternating strategies for the promotion of products and services is essential for realizing success.

    Enlist the assistance of a marketing team that loves branding communications as much as you do, like Add+In Marketing in Ventura County.  Add+In Marketing company provides complete cost-effective supplemental and outsourced marketing support to manufacturers, distributors and industries that service those expertise. Add+In Marketing company services Los Angeles County and Ventura County,  Agoura, Thousand Oaks, Westlake, Oxnard, Camarillo and Ventura. We are focused on you, and are there when you need us, implementing long-term sustainable plans or project based support for your internal marketing team!


Leave a reply