The New Era of Marketing – What’s in a Logo

Over the last 10 years or so, logos have changed significantly in purpose and form. ‘Iconism’ (in all its glory) with the advent of social media and tablet technology has made logo creation even more important in terms of marketing your business. Most importantly, your logo defines who you are; your customers should be able to identify you by quickly looking at your logo at any given time.
So, to quickly point out a few key elements and examples of well throughout marketing strategies through strong logo designs, here are a few things to consider:
Form Follows Function: Make sure that your logo reflects the strength of your business segment, what you do and how you do it. Use shapes and structures that define your business.
Iconism: The formation of a figure, representation, or semblance; a delineation or description. New definition: the ability to turn your logo into an avatar or marketing symbol that can be used in social media and web applications.
Easy to Reproduce: Your logo will be used in many applications and in many sizes. For example your logo will be used in really small applications like your business card or fax documents. Also, you will want to use your logo in color and black and white applications. A good practice in testing if your logo will work is to shrink it down really small on a copy machine – if it shows up clearly, then you have a winner!

Take time to make sure you are happy with your logo and that it satisfies these minimum requirements. Many companies are working with marketing companies to re-draw and update their logos to fit into ‘modern technological’ requirements. We encourage and the ongoing pursuit of ‘brand greatness’…. Are you?