Author archive for Joy Whittemore

  • Marketing for Rewards

    I trust that everyone partakes in some sort of ‘rewards’ marketing program. Marketing rewards programs have boomed as the economy…

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  • The Magic of Target Marketing

    One of the best days of my life (apart from meeting my husband of course) was when I was taught…

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  • Internal and External Marketing – The Holistic Approach to Branding

    One of the most common misconceptions I see from a marketing perspective is that companies mistake customer satisfaction for customer…

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  • The Beauty and the Brand – Marketing with Purpose

    With Add In Marketing’s recent launch of our online marketing presence being brought to the forefront, I have had the…

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  • Email Marketing Changed My Life and My Business

    I went to a fantastic networking group recently. The speaker was giving an educational overview on business emails creating a…

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  • The ROI Coupon

    How many times have you been type type typing away… and the clock keeps tick tick ticking away? If you…

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  • Recipe For the Perfect Marketing Cake

    The most delicious, marketing delicacy, flavored with real results! I have heard this adage before and think that successful marketing…

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  • Creating Relatable Marketing Content

    While industry specific knowledge is a treasure trove of expertise, it is important to communicate and market only key features…

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